Posts Tagged ‘Car Rental Business’

Having the Right Concept in Car Rental Business

Final stage to communicate the value of a brand and positioning the right to the consumer must be supported by a proper concept of car rental companies.

The development concept is a creative process, because unlike in positioning, the concept can be changed continuously in accordance with the relevant product life cycle. A good concept is able to communicate all the elements – the element value of a brand and positioning are appropriate, so that the brand image can be continuously upgraded.

For example, as done by many automotive producers. Every moment are periodically issued a variant – a new variant with improved quality. This company is continuously creating additional value to the brand a brand that already exists. So all the actions taken against brand car rental company in question was an attempt to build a strong brand.

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