Having your own business it’s not impossible. But, to realize the dream into reality, you would need preparation. Establishing your own business is the best way to be able to feel passionate about your career. Perhaps during the time you have a great business idea. But, busy work from 9 am until 5 pm did not leave time for you to really explore it.

Though, who knows the business idea can be realized into reality. By taking the time to research, plan, and conduct advanced research, you can assert yourself that now it was time to make a career change. It is not impossible to build my own business. But, success can not be achieved overnight. It takes time, persistence, and commitment to realize the dream.

Career coach Don Orlando, as quoted sheknows.com site, believes that women are more successful in running a business than men. Here are some suggestions that it provides for those who intend to build a business:

Explore business
Invest the time to recognize and explore the ins and outs of the business to be cultivated. Do not go to war without the tactics and preparation.

Added insight
Learn from the experts. Find out the best players in the business who want your field, then dug insight about the prospective competitors.

Detailed Plan
Most small businesses fail because of lack of planning. Not because of lack of money. So, be sure to make a business plan as possible before the start.

But, starting your own business of course there are risks. Because, you must leave a stable job in order to dedicate time and resources fully to start a business.

The best alternative to live it is to survive in a career now. In the meantime, try to reduce working hours to part-time until you successfully make the transition to run the business full time.

What do you think the importance of the logo in a company? And what to do with Marketing Revolution? In my opinion, logos, among others, allows us to remember something, because basically people are more easily remembered images, Therefore, in general, we usually easier to remember someone’s face from the given name.

So, to make branding a company, say beverage manufacturer, will be patented bottle, shape, and others who can show uniqueness of a product.

No wonder, if sometimes people prefer to remember the bottle or the form of its products, but sometimes forget what the name of the product. Because of that, so that our products more easily remembered by consumers, in addition to form a unique product design, also takes the form of an attractive logo, easy to read / see, and easy to remember.

It is intended that the consumer is not easy either select it with other products (because of its product form similar to our products, but its logo is different). For example, because both are bottled water product, the bottle shape is almost the same, sometimes people forget what brand or how the product logo.

So we need to design a logo from the beginning with such calculation has interesting elements, easy to read / see, and easy to remember.

This is also related to the choice of colors, type fonts, and the composition form so that if we want to give a sensational offer, people will easily remember your product and buy it (not be confused with other products).

Companies designed the logo just because its shape is considered “beautiful / interesting” but not to consider the factor is easily seen / read and easy to remember.

So when consumer products marketed pretty much forgotten what the name of the product, how its logo. Probably the first time consumers will buy the product, but since forgotten the brand or logo so in the future it could happen they buy the products of competitors that its logo more memorable. It should be noted also, in making the logo, either product or company logo, we must consider the technical factors design.

For example, what if the logo is placed on letterhead, envelopes, brochures or perhaps in some form / other smaller media such as on business cards, pens, or pencils.

Do not forget, consider also whether its logo still clearly visible? Does the design logo can still be maintained in composition (shape, color, and type the letter)? Because if the logo is too complicated, so if applied in a small media, usually the logo to be seen is unclear.

Therefore it is not rare to see a company change its logo (even with a very high cost) so that its logo for the better (giving a more positive sense), more attractive, easier to see, easy to read, and easy to remember. If you have not already made a logo of a product / your company, consider returning to these factors.

Strategy 1 that you can use is to drive traffic to your squeeze page itself is not driving traffic directly to your affiliate link. If you do not catch the details of visitors’, you will not be able to follow up with and further promote their products to them. You must understand that the majority of your visitors will not buy the product for the first time. This is why you must build your own list so you can take with them to get more sales.

Strategy 2 is to create your own marketing ad. Most merchants will provide some affiliate tools affiliate to assist in promotion of their products. As many people will use the same marketing materials, you will not be able to differentiate themselves from competitors. You will want to create your own marketing ads that will be unique and you can attract people’s attention.

Strategy 3 is to give a good bonus for your customers if you have purchased the product from your link. This is an effective strategy because it will encourage customers to buy products through your affiliate link so they can get a bonus. You should make sure that you give them a bonus that contain a good value and would be better if bonuses to complement the products that have been purchased.

Want to help other beautypreneur in Indonesia, published a book titled Womanology MTG: The Art of Marketing to Woman, Understanding Marketing Strategy, flirt, and Conquering Heart for Women. The book, written by Yuswohady, Dyah Hasto Palupi, and Teguh Sri Pambudi This includes 40 cases have ever faced MTG during their work in a business that targets women. The three specialist authors of this marketing problem MTG finally pursing success in 5 points. The five points is called The Diamond Model of Womanology.

The Diamond Model of Womanology it is;
1. Connection
In launching the book that coincides with the peak of the celebration of 40 years MTG Beautifying Indonesia at the Jakarta Convention Center, Tuesday (09/28/2010), Yuswohady explains, “Women do not just go shopping to buy, but also to establish a connection.” In some specific product categories, brands used women as a tool for self-expression. Women looking for similarities in the products he wants to buy. Get up connection, make a woman have a relationship with the brand and build connections with fellow subscribers.

2. Care
“Women like to be liked and loved, then, be a playboy!” Yuswohady said. According to him, women want to be heard, cared for, and understandable. As much as possible to fulfill the needs of female customers before they ask. It’s good to keep abreast of trends to meet customer desires. Continue to innovate to follow what she wishes

3. Value
Women want to pay a little, but gain a lot. Women are the creatures who value oriented. Not surprisingly, women love to bargain. Women want to get the benefits of the product as much as possible. He would carefully conduct research or surveys on the quality of a product before making a purchase. He also like to seek recommendations from fellow consumers female. Not to mention the many media that provide product knowledge, consumers became more intelligent.

4. Empathy
“Empathy has become something that is increasingly important in building a brand (brand-building), why? Know Oprah Winfrey? Women’s richest in the world is to build a brand in its own name which made him liked by anyone, he was known as a person who has empathy beyond usual. When you reach a point high enough and able to share with others, share it. Take the programs CSR (Corporate Social Responsibility) to build the empathy of the customer.

5. Trust
In his book, the authors write, “Because of the importance of consumer trust for women, we dare say, ‘marketing to a woman is about winning her trust’. Trust is the source of the mutual understanding, mutual love, mutual care, mutual giving, and mutual commitment between female consumers and the brand. “

SMART Goal Setting
Edwin Locke proposed that in determining the purpose or goal setting there are four kinds of mechanisms that will motivate the team until the objectives are: (a) must be able to direct attention, (b) organize the effort and resources; (c) to increase persistence, and (d) supporting strategies and plans of activities. There are various approaches to achieve the goal, but here will be discussed a simple approach but it’s quite potent when executed properly, that is an approach that is often abbreviated by the acronym SMART.

1. Specific
Determination of specific objectives must be in accordance with what is to be achieved. Significant equivalent of saying is, [Stretching, Simple. This means that in expressing the objectives to be achieved must be clearly illustrated and easy to understand on what will be achieved together. As an example of a department store set to increase customer visits and sales volume amounted to 10% of the total sales per month.

2. Measurable
Achieve the goal that we should be measurable; the easiest is measured quantitatively amount (volume) or amount (cost). Equivalent word for help is a meaningful sense, Manageable. For examples to achieve increased sales volumes, will clearly targeted at 10%, this can be measured from the average customer visits per day and the total amount spent.
3. Achievable
What is the goal proclaimed in can be achieved? This means that possible or not to be achieved with the conditions faced. Appropriate equivalent of saying is, Agreed, Assignable, Action-oriented, and Ambitious, aligned. For the example above, this can be achieved because based on the survey results there is still market potential, several types of products can still be lowered price, and location of the store environment is quite strategic and business area.

4. Realistic
Can the goals be achieved with the resources? Relevant correspondence is said, Results-oriented, Rewarding. This means that there is good capacity of human resources, systems, assets, finance can be utilized to achieve these goals?

5. Time
When this goal is realized and when targeted to be achieved? He is the equivalent of time-oriented, Time Framed, timely, Timetabled, Time limited. Should be set when start and ends when either in whole or breakdown job into sub activities. For the above example the project will be conducted in the month of August-September which will be an increase in purchases ahead of Idul Fitri.

SMART objectives in this formula should be communicated not only at management level but up to all employees or members of the organization for non-profit organization motive.

“If you fail to plan, you plan to fail …”

Often the person or organization negligent in this case because it felt too much a waste of time to sit quietly analyze and discuss. This phase is often marked by arguments, requires supporting data, survey result, the historical performance of the organization and so forth. It seems complicated and a waste of time, but if not done will be overcoming an even more complicated and it takes a lot longer to overcome.

The development concept is a creative process, because unlike in positioning, the concept can be changed continuously in accordance with the relevant product life cycle. A good concept is able to communicate all the elements – the element value of a brand and positioning are appropriate, so that the brand image can be continuously upgraded.

For example, as done by many automotive producers. Every moment are periodically issued a variant – a new variant with improved quality. This company is continuously creating additional value to the brand a brand that already exists. So all the actions taken against brand car rental company in question was an attempt to build a strong brand.

To be sure, if you are in this position, you certainly do not want your boss to know that you do other work outside the office work. If he knows, you might be labeled as employees who are not dedicated. So, the most important thing is for the first time, finish your job in the office before doing business. This can actually motivate you to finish the job to be able to immediately take care of business. This also means that you can not do your business while in office. Moreover, today many office computers are supervised office management.

Now, if in the future you plan to leave work and raise your business, here are the steps that can be done, according to the suggestions Deborah A Bailey, author of “Think Like an Entrepreneur: Transforming Your Career and Taking Charge of Your Life.”

Select a date each month
On that day you must work full to raise your business. When choosing the time, you have to be realistic. Make sure that the day was the day the appropriate, convenient, and perhaps for you to do business.

Check your expenses
Calculate how much to raise the funds needed for the business and you need each month. If you no longer work, see if there are sufficient funds to cover these expenditures. If not, then you must calculate how much longer you should still be an employee.

Start paying card bills
Make a target to pay off all your credit card bills. Plan also funds for business.
Ready to work independently If your business is done at home, so be prepared to work alone, without co-workers. Therefore, build up your network to get support from many quarters before you leave work.

Create a business plan
Define your business mission and philosophy, is also the reason why you do it. The reason that you do not want to work on others is not enough to build a business, then convince yourself about the business you want to enter.
What if you do not want to leave your job? That is, you want to run both simultaneously? Here are the steps that can be done to balance it.

Create constraints
Business clients so you can ask for more, but you should still put your regular job. You have to discipline at the time and tell your clients when you work in an office and when taking care of business. Surely you do not want your energy being spent on taking care of business every home from work because it can make your stamina at work tomorrow to be reduced.

Be careful to use social media
Be careful to promote your product or expertise in social networks like Facebook and Twitter. Because, the company could track your activities in cyberspace. If you do business with your company’s business done, obviously this could increasingly jeopardize your position in the office.

Do not be wasteful
With the additional income from the business does not mean you are so wasteful. Save your money larger or use for business development purposes, not for purposes of self satisfaction or for fun.

In business competition, or jobs that today’s increasingly stringent, effective communication becomes a necessity. Many ideas embodied creative ideas that failed because it was not delivered properly. An important job or large project was not solved completely only because of the communication barrier between the personnel involved.

The world’s management teacher, Peter F. Drucker said: “We Communicate how the massage sometime is more Important than the message Itself.” In some situations, it is often the way we communicate becomes more important than the content of the message we communicate.

One communications expert, Mary Munter, suggests that there is a customized four methods of communication with listeners (audience), the contents of the message (content), and the effect (impact). The four methods are:

1. Tell: In this method, the content is communicated only one direction, so that the involvement of a very small audience, and the resulting impact is not too large.

2. Sell: In this method, the sender of the messages is to use persuasive ways to communicate the way of content (the message) to the audience. Existing audience participation in the interaction, resulting in greater impact.

3. Joint: In this method, a parallel collaboration has occurred between the sender of the message with the audience, and there was synergy between them so as to produce a big enough impact.

4. Consult: In this method, the audience is more active than the sender of a message that is more act as a facilitator. This method is more effective in inspiring the audience. To become a good leader, demanded to have communication skills in this method.

This is the philosophy and action. And the main of all that is required courage and commitment. But if the meaning of “intelligence” actually in the business, and how to help achieve a higher level of efficiency and success?
Innovation often takes years to produce new technology and valuable products. The use of radio waves to detect metal objects and allows long distance communication was first theorized in 1904. Three decades later, this theory produces practical applications with the discovery of the first radio detection. At the beginning of World War II, the United States, England, France and Germany have their own version of the radio detection and what we now call “radar.” Radar inadvertently open the door for the discovery of microwaves for cooking and, in 1947 the microwave oven was first installed at a Boston restaurant.
Constant is the new dynamic changes of the global economy, and create intelligence is even more important than at a point in business history. Consider the following:

Only 74 of the 500 original companies in the S & P Index is still on the list 40 years later – the death rate of more than 10 per year.
Constant change is a new dynamism for the global economy, and create more intelligence is needed than just the history of business. Consider the following:
Only 74 of about 500 companies were still in the S & P index over the last 40 years, death rates of more than 10 pieces per year.
Lifetime of 500 companies in the S & P has continued to decline from 50 years to less than 25 years.
It is estimated that in the future, it seems there are only about a third of big companies today that can survive in the coming quarter century.
Given the high stakes like that, not surprisingly, terms such as intelligence, resilience, adaptability and innovation in the walls echoed in corporate boardrooms and executive level. Most people recognize that intelligence is the key to take advantage of innovation and achieve success in a fast moving and rapidly evolving market. However, there is no common definition of what kind of practical intelligence. Agility may have many definitions as a means of execution. For purposes of our discussion, we define intelligence as “the ability to see and seize opportunities in the marketplace.” Resilience is the flip side of same coin: the “ability to react to unexpected changes.”

Proactive intelligence and has a positive connotation. Resilience is reactive and has a negative connotation. This distinction is important. Evidence from intelligence and security is organizational survival, perseverance and, ultimately, success. He has the ability to move quickly to introduce new products, revamp business processes and create new business models. And have the resilience to bounce back when they hit an unexpected threat.

Company can not survive unless they are smart and innovative. Even multibillion-dollar enterprise must recognize when the need to shift the need to evolve to adopt new technologies, products and businesses to ensure sustainable growth. Intelligence is the catalyst. Resistance is activated. Success is the result.

Developing Strategic Vision
Strategic business vision reflects the aspirations of management concerning the future direction of the organization, and also provides a detailed overview of “where we will go.” This vision describes the long-term corporate goals and establish the identity of the organization. Strategic Vision shows the direction of the organization in a particular direction and chart a strategic path that must be followed by the organization.

Strategic Goal Setting
The purpose of setting goals is to convert the managerial vision and mission statements into specific performance targets – results and outcomes to be achieved by the organization. Setting goals and then measuring whether they have achieved or have not been able to help managers to follow the progress of the organization.

Setting targets or performance goals required of all managers. Each unit within the company require a concrete targets and measurable performance and contribute to the achievement of corporate goals. Here a broad company objectives broken down into specific targets for each organizational unit and managers at lower levels held accountable for achieving them. Thus expected, results-oriented climate (result-oriented culture) will be formed across the company.

Formulating Business Strategy
The company’s strategy represents a management response to a number of business questions such as: a) whether to concentrate on one business or build a diverse business groups, b) if you want to reach a broader consumer or focus on narrow markets, c) whether to develop a product line or a more specific area, or d) whether the pursuit of competitive advantage based on low cost or product superiority or unique organizational capabilities.

The strategy leads to the important issue of how to achieve the target results in accordance with the organization’s situation and prospects. The aim is to “end result” and the strategy is the “tool” to achieve it.

Strategy Execution
Vision and strategy will not be there without being able to be completely and optimal execution. To help make the strategy can be implemented properly, it takes a number of reasons, among others: at all levels show strong leadership and action-oriented (action-oriented leadership), adaptive organizational capability, and also the linkage between strategy and policy of remuneration of employees. In addition, the successful implementation of the strategy will also be underpinned by the strong support of IT systems, and also by linkage with the budget allocation strategy.

Evaluation of Business Strategy
Applying process strategies must be evaluated regularly. In this evaluation phase can be seen that everything is going well, and what elements are still not perfect execution, and misses the target set. Against this element needs to be done immediately corrective action (corrective action and responses) to the direction and implementation strategies can be going according to plan.