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A good plan should be based on clear goals or objectives and the stages of implementation are clear, or which we simply refer to as goal setting.

SMART Goal Setting
Edwin Locke proposed that in determining the purpose or goal setting there are four kinds of mechanisms that will motivate the team until the objectives are: (a) must be able to direct attention, (b) organize the effort and resources; (c) to increase persistence, and (d) supporting strategies and plans of activities. There are various approaches to achieve the goal, but here will be discussed a simple approach but it’s quite potent when executed properly, that is an approach that is often abbreviated by the acronym SMART.

1. Specific
Determination of specific objectives must be in accordance with what is to be achieved. Significant equivalent of saying is, [Stretching, Simple. This means that in expressing the objectives to be achieved must be clearly illustrated and easy to understand on what will be achieved together. As an example of a department store set to increase customer visits and sales volume amounted to 10% of the total sales per month.

2. Measurable
Achieve the goal that we should be measurable; the easiest is measured quantitatively amount (volume) or amount (cost). Equivalent word for help is a meaningful sense, Manageable. For examples to achieve increased sales volumes, will clearly targeted at 10%, this can be measured from the average customer visits per day and the total amount spent.
3. Achievable
What is the goal proclaimed in can be achieved? This means that possible or not to be achieved with the conditions faced. Appropriate equivalent of saying is, Agreed, Assignable, Action-oriented, and Ambitious, aligned. For the example above, this can be achieved because based on the survey results there is still market potential, several types of products can still be lowered price, and location of the store environment is quite strategic and business area.

4. Realistic
Can the goals be achieved with the resources? Relevant correspondence is said, Results-oriented, Rewarding. This means that there is good capacity of human resources, systems, assets, finance can be utilized to achieve these goals?

5. Time
When this goal is realized and when targeted to be achieved? He is the equivalent of time-oriented, Time Framed, timely, Timetabled, Time limited. Should be set when start and ends when either in whole or breakdown job into sub activities. For the above example the project will be conducted in the month of August-September which will be an increase in purchases ahead of Idul Fitri.

SMART objectives in this formula should be communicated not only at management level but up to all employees or members of the organization for non-profit organization motive.

“If you fail to plan, you plan to fail …”

Often the person or organization negligent in this case because it felt too much a waste of time to sit quietly analyze and discuss. This phase is often marked by arguments, requires supporting data, survey result, the historical performance of the organization and so forth. It seems complicated and a waste of time, but if not done will be overcoming an even more complicated and it takes a lot longer to overcome.

Final stage to communicate the value of a brand and positioning the right to the consumer must be supported by a proper concept of car rental companies.

The development concept is a creative process, because unlike in positioning, the concept can be changed continuously in accordance with the relevant product life cycle. A good concept is able to communicate all the elements – the element value of a brand and positioning are appropriate, so that the brand image can be continuously upgraded.

For example, as done by many automotive producers. Every moment are periodically issued a variant – a new variant with improved quality. This company is continuously creating additional value to the brand a brand that already exists. So all the actions taken against brand car rental company in question was an attempt to build a strong brand.

Many people said that to become an entrepreneur, someone should start a business before it stopped working. This is probably good advice, but not necessarily easy to put into practice. When one becomes a permanent employee in the company, certainly did not have much time to take care of business. However, if leave their permanent jobs, he must build his business up to a certain scale in order to finance the first of daily life. Then, what is the solution?

To be sure, if you are in this position, you certainly do not want your boss to know that you do other work outside the office work. If he knows, you might be labeled as employees who are not dedicated. So, the most important thing is for the first time, finish your job in the office before doing business. This can actually motivate you to finish the job to be able to immediately take care of business. This also means that you can not do your business while in office. Moreover, today many office computers are supervised office management.

Now, if in the future you plan to leave work and raise your business, here are the steps that can be done, according to the suggestions Deborah A Bailey, author of “Think Like an Entrepreneur: Transforming Your Career and Taking Charge of Your Life.”

Select a date each month
On that day you must work full to raise your business. When choosing the time, you have to be realistic. Make sure that the day was the day the appropriate, convenient, and perhaps for you to do business.

Check your expenses
Calculate how much to raise the funds needed for the business and you need each month. If you no longer work, see if there are sufficient funds to cover these expenditures. If not, then you must calculate how much longer you should still be an employee.

Start paying card bills
Make a target to pay off all your credit card bills. Plan also funds for business.
Ready to work independently If your business is done at home, so be prepared to work alone, without co-workers. Therefore, build up your network to get support from many quarters before you leave work.

Create a business plan
Define your business mission and philosophy, is also the reason why you do it. The reason that you do not want to work on others is not enough to build a business, then convince yourself about the business you want to enter.
What if you do not want to leave your job? That is, you want to run both simultaneously? Here are the steps that can be done to balance it.

Create constraints
Business clients so you can ask for more, but you should still put your regular job. You have to discipline at the time and tell your clients when you work in an office and when taking care of business. Surely you do not want your energy being spent on taking care of business every home from work because it can make your stamina at work tomorrow to be reduced.

Be careful to use social media
Be careful to promote your product or expertise in social networks like Facebook and Twitter. Because, the company could track your activities in cyberspace. If you do business with your company’s business done, obviously this could increasingly jeopardize your position in the office.

Do not be wasteful
With the additional income from the business does not mean you are so wasteful. Save your money larger or use for business development purposes, not for purposes of self satisfaction or for fun.

Humans are social society that are always interacting with others. Therefore, communication is one of the most important thing in human civilization. The main purpose of communication is to send a message through the media selected to be understood by the recipient of the message.

In business competition, or jobs that today’s increasingly stringent, effective communication becomes a necessity. Many ideas embodied creative ideas that failed because it was not delivered properly. An important job or large project was not solved completely only because of the communication barrier between the personnel involved.

The world’s management teacher, Peter F. Drucker said: “We Communicate how the massage sometime is more Important than the message Itself.” In some situations, it is often the way we communicate becomes more important than the content of the message we communicate.

One communications expert, Mary Munter, suggests that there is a customized four methods of communication with listeners (audience), the contents of the message (content), and the effect (impact). The four methods are:

1. Tell: In this method, the content is communicated only one direction, so that the involvement of a very small audience, and the resulting impact is not too large.

2. Sell: In this method, the sender of the messages is to use persuasive ways to communicate the way of content (the message) to the audience. Existing audience participation in the interaction, resulting in greater impact.

3. Joint: In this method, a parallel collaboration has occurred between the sender of the message with the audience, and there was synergy between them so as to produce a big enough impact.

4. Consult: In this method, the audience is more active than the sender of a message that is more act as a facilitator. This method is more effective in inspiring the audience. To become a good leader, demanded to have communication skills in this method.

Leaders often use to describe the intelligence of their business plans and initiatives in their strategy, but often these tend to be just a vision. Intelligence is something that requires planning and is conducted entirely in business and management processes.

This is the philosophy and action. And the main of all that is required courage and commitment. But if the meaning of “intelligence” actually in the business, and how to help achieve a higher level of efficiency and success?
Innovation often takes years to produce new technology and valuable products. The use of radio waves to detect metal objects and allows long distance communication was first theorized in 1904. Three decades later, this theory produces practical applications with the discovery of the first radio detection. At the beginning of World War II, the United States, England, France and Germany have their own version of the radio detection and what we now call “radar.” Radar inadvertently open the door for the discovery of microwaves for cooking and, in 1947 the microwave oven was first installed at a Boston restaurant.
Constant is the new dynamic changes of the global economy, and create intelligence is even more important than at a point in business history. Consider the following:

Only 74 of the 500 original companies in the S & P Index is still on the list 40 years later – the death rate of more than 10 per year.
Constant change is a new dynamism for the global economy, and create more intelligence is needed than just the history of business. Consider the following:
Only 74 of about 500 companies were still in the S & P index over the last 40 years, death rates of more than 10 pieces per year.
Lifetime of 500 companies in the S & P has continued to decline from 50 years to less than 25 years.
It is estimated that in the future, it seems there are only about a third of big companies today that can survive in the coming quarter century.
Given the high stakes like that, not surprisingly, terms such as intelligence, resilience, adaptability and innovation in the walls echoed in corporate boardrooms and executive level. Most people recognize that intelligence is the key to take advantage of innovation and achieve success in a fast moving and rapidly evolving market. However, there is no common definition of what kind of practical intelligence. Agility may have many definitions as a means of execution. For purposes of our discussion, we define intelligence as “the ability to see and seize opportunities in the marketplace.” Resilience is the flip side of same coin: the “ability to react to unexpected changes.”

Proactive intelligence and has a positive connotation. Resilience is reactive and has a negative connotation. This distinction is important. Evidence from intelligence and security is organizational survival, perseverance and, ultimately, success. He has the ability to move quickly to introduce new products, revamp business processes and create new business models. And have the resilience to bounce back when they hit an unexpected threat.

Company can not survive unless they are smart and innovative. Even multibillion-dollar enterprise must recognize when the need to shift the need to evolve to adopt new technologies, products and businesses to ensure sustainable growth. Intelligence is the catalyst. Resistance is activated. Success is the result.