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Archive for the ‘Strategy of business’ Category

Many workers feel tired and not enthusiastic to undergo his current job. If you do not want to ever work for someone else, why not to start building a business and become own boss?

Having your own business it’s not impossible. But, to realize the dream into reality, you would need preparation. Establishing your own business is the best way to be able to feel passionate about your career. Perhaps during the time you have a great business idea. But, busy work from 9 am until 5 pm did not leave time for you to really explore it.

Though, who knows the business idea can be realized into reality. By taking the time to research, plan, and conduct advanced research, you can assert yourself that now it was time to make a career change. It is not impossible to build my own business. But, success can not be achieved overnight. It takes time, persistence, and commitment to realize the dream.

Career coach Don Orlando, as quoted sheknows.com site, believes that women are more successful in running a business than men. Here are some suggestions that it provides for those who intend to build a business:

Explore business
Invest the time to recognize and explore the ins and outs of the business to be cultivated. Do not go to war without the tactics and preparation.

Added insight
Learn from the experts. Find out the best players in the business who want your field, then dug insight about the prospective competitors.

Detailed Plan
Most small businesses fail because of lack of planning. Not because of lack of money. So, be sure to make a business plan as possible before the start.

But, starting your own business of course there are risks. Because, you must leave a stable job in order to dedicate time and resources fully to start a business.

The best alternative to live it is to survive in a career now. In the meantime, try to reduce working hours to part-time until you successfully make the transition to run the business full time.

Within 30 seconds, please write a minimum of five product logos that you remember or have ever seen (any product). Why do you remember the logo of the product? Usually, people remember the logo partly because of its unique / interesting, easy to see / read, and writing forms or easy to remember.

What do you think the importance of the logo in a company? And what to do with Marketing Revolution? In my opinion, logos, among others, allows us to remember something, because basically people are more easily remembered images, Therefore, in general, we usually easier to remember someone’s face from the given name.

So, to make branding a company, say beverage manufacturer, will be patented bottle, shape, and others who can show uniqueness of a product.

No wonder, if sometimes people prefer to remember the bottle or the form of its products, but sometimes forget what the name of the product. Because of that, so that our products more easily remembered by consumers, in addition to form a unique product design, also takes the form of an attractive logo, easy to read / see, and easy to remember.

It is intended that the consumer is not easy either select it with other products (because of its product form similar to our products, but its logo is different). For example, because both are bottled water product, the bottle shape is almost the same, sometimes people forget what brand or how the product logo.

So we need to design a logo from the beginning with such calculation has interesting elements, easy to read / see, and easy to remember.

This is also related to the choice of colors, type fonts, and the composition form so that if we want to give a sensational offer, people will easily remember your product and buy it (not be confused with other products).

Companies designed the logo just because its shape is considered “beautiful / interesting” but not to consider the factor is easily seen / read and easy to remember.

So when consumer products marketed pretty much forgotten what the name of the product, how its logo. Probably the first time consumers will buy the product, but since forgotten the brand or logo so in the future it could happen they buy the products of competitors that its logo more memorable. It should be noted also, in making the logo, either product or company logo, we must consider the technical factors design.

For example, what if the logo is placed on letterhead, envelopes, brochures or perhaps in some form / other smaller media such as on business cards, pens, or pencils.

Do not forget, consider also whether its logo still clearly visible? Does the design logo can still be maintained in composition (shape, color, and type the letter)? Because if the logo is too complicated, so if applied in a small media, usually the logo to be seen is unclear.

Therefore it is not rare to see a company change its logo (even with a very high cost) so that its logo for the better (giving a more positive sense), more attractive, easier to see, easy to read, and easy to remember. If you have not already made a logo of a product / your company, consider returning to these factors.

Many people realized the potential income they will be able to produce if they start their own affiliate marketing business. Although this business model has many advantages, you must realize you have to do the job and you have to be patient because the business will take time to grow. If you are willing to do the job, here are three effective strategies you can use to improve your business.

Strategy 1 that you can use is to drive traffic to your squeeze page itself is not driving traffic directly to your affiliate link. If you do not catch the details of visitors’, you will not be able to follow up with and further promote their products to them. You must understand that the majority of your visitors will not buy the product for the first time. This is why you must build your own list so you can take with them to get more sales.

Strategy 2 is to create your own marketing ad. Most merchants will provide some affiliate tools affiliate to assist in promotion of their products. As many people will use the same marketing materials, you will not be able to differentiate themselves from competitors. You will want to create your own marketing ads that will be unique and you can attract people’s attention.

Strategy 3 is to give a good bonus for your customers if you have purchased the product from your link. This is an effective strategy because it will encourage customers to buy products through your affiliate link so they can get a bonus. You should make sure that you give them a bonus that contain a good value and would be better if bonuses to complement the products that have been purchased.

You have a business that targets the female market? If yes, you certainly understand that to seek, retain and add customers not easy. Women have some unique characteristics. There are certain things in a woman who makes it a unique market. Martha Tilaar Group (MTG), which has 40 years of doing business with the target market of women know this.

Want to help other beautypreneur in Indonesia, published a book titled Womanology MTG: The Art of Marketing to Woman, Understanding Marketing Strategy, flirt, and Conquering Heart for Women. The book, written by Yuswohady, Dyah Hasto Palupi, and Teguh Sri Pambudi This includes 40 cases have ever faced MTG during their work in a business that targets women. The three specialist authors of this marketing problem MTG finally pursing success in 5 points. The five points is called The Diamond Model of Womanology.

The Diamond Model of Womanology it is;
1. Connection
In launching the book that coincides with the peak of the celebration of 40 years MTG Beautifying Indonesia at the Jakarta Convention Center, Tuesday (09/28/2010), Yuswohady explains, “Women do not just go shopping to buy, but also to establish a connection.” In some specific product categories, brands used women as a tool for self-expression. Women looking for similarities in the products he wants to buy. Get up connection, make a woman have a relationship with the brand and build connections with fellow subscribers.

2. Care
“Women like to be liked and loved, then, be a playboy!” Yuswohady said. According to him, women want to be heard, cared for, and understandable. As much as possible to fulfill the needs of female customers before they ask. It’s good to keep abreast of trends to meet customer desires. Continue to innovate to follow what she wishes

3. Value
Women want to pay a little, but gain a lot. Women are the creatures who value oriented. Not surprisingly, women love to bargain. Women want to get the benefits of the product as much as possible. He would carefully conduct research or surveys on the quality of a product before making a purchase. He also like to seek recommendations from fellow consumers female. Not to mention the many media that provide product knowledge, consumers became more intelligent.

4. Empathy
“Empathy has become something that is increasingly important in building a brand (brand-building), why? Know Oprah Winfrey? Women’s richest in the world is to build a brand in its own name which made him liked by anyone, he was known as a person who has empathy beyond usual. When you reach a point high enough and able to share with others, share it. Take the programs CSR (Corporate Social Responsibility) to build the empathy of the customer.

5. Trust
In his book, the authors write, “Because of the importance of consumer trust for women, we dare say, ‘marketing to a woman is about winning her trust’. Trust is the source of the mutual understanding, mutual love, mutual care, mutual giving, and mutual commitment between female consumers and the brand. “

A good plan should be based on clear goals or objectives and the stages of implementation are clear, or which we simply refer to as goal setting.

SMART Goal Setting
Edwin Locke proposed that in determining the purpose or goal setting there are four kinds of mechanisms that will motivate the team until the objectives are: (a) must be able to direct attention, (b) organize the effort and resources; (c) to increase persistence, and (d) supporting strategies and plans of activities. There are various approaches to achieve the goal, but here will be discussed a simple approach but it’s quite potent when executed properly, that is an approach that is often abbreviated by the acronym SMART.

1. Specific
Determination of specific objectives must be in accordance with what is to be achieved. Significant equivalent of saying is, [Stretching, Simple. This means that in expressing the objectives to be achieved must be clearly illustrated and easy to understand on what will be achieved together. As an example of a department store set to increase customer visits and sales volume amounted to 10% of the total sales per month.

2. Measurable
Achieve the goal that we should be measurable; the easiest is measured quantitatively amount (volume) or amount (cost). Equivalent word for help is a meaningful sense, Manageable. For examples to achieve increased sales volumes, will clearly targeted at 10%, this can be measured from the average customer visits per day and the total amount spent.
3. Achievable
What is the goal proclaimed in can be achieved? This means that possible or not to be achieved with the conditions faced. Appropriate equivalent of saying is, Agreed, Assignable, Action-oriented, and Ambitious, aligned. For the example above, this can be achieved because based on the survey results there is still market potential, several types of products can still be lowered price, and location of the store environment is quite strategic and business area.

4. Realistic
Can the goals be achieved with the resources? Relevant correspondence is said, Results-oriented, Rewarding. This means that there is good capacity of human resources, systems, assets, finance can be utilized to achieve these goals?

5. Time
When this goal is realized and when targeted to be achieved? He is the equivalent of time-oriented, Time Framed, timely, Timetabled, Time limited. Should be set when start and ends when either in whole or breakdown job into sub activities. For the above example the project will be conducted in the month of August-September which will be an increase in purchases ahead of Idul Fitri.

SMART objectives in this formula should be communicated not only at management level but up to all employees or members of the organization for non-profit organization motive.

“If you fail to plan, you plan to fail …”

Often the person or organization negligent in this case because it felt too much a waste of time to sit quietly analyze and discuss. This phase is often marked by arguments, requires supporting data, survey result, the historical performance of the organization and so forth. It seems complicated and a waste of time, but if not done will be overcoming an even more complicated and it takes a lot longer to overcome.