However, to start something new, you do have to get out of your comfort zone yourself. Realize that entrepreneurship is a new step, so you must be willing to learn. For that, identify the first step to start self-employment:

1. Dare embarrassed
To start a business, you have to “dare to die.” Although many people around you belittle your efforts, give intentions and stay consistent with your chosen business. You do not need to be embarrassed in marketing your product, and not be embarrassed if you see a failure.

2. Brave destitute
An urgent situation is the motivation in entrepreneurship. “Ninety-seven percent of people are motivated (for entrepreneurship) as desired. This factor is the additional energy for a person to achieve success.

3. Dare to succeed and not afraid to fail
Failure is success delayed, such wise words that you often hear. Through a series of failures, you can add to the knowledge so as not to repeat the same mistakes.

4. Crazy and creative daring
For entrepreneurship, you must be creative and give a lot of innovation for your business. When the market started to get bored with the product that you spend, it’s a sign you have to start innovating with new products, or new variants.

How to start creativity:
* Turn right brain
Activate the right brain means you have to play with the dreams that you have to make happen. Dare to dream and write down the vision and mission in life to do.

* Learn to anyone
Learn to many people who have become successful. Reading biographies of successful people also can be one way to learn.

* Apply ATM
“ATM can! However, do not copy and steal ideas and products of others. You also need to know where you will sell products” clone “your.

* Dare to make his own theory
There is no definitive theory of entrepreneurship. Every entrepreneur must have a different theory. Therefore, you can create a theory that you can apply for your own business. Of course this will be found once you go directly to start a business.

Want to help other beautypreneur in Indonesia, published a book titled Womanology MTG: The Art of Marketing to Woman, Understanding Marketing Strategy, flirt, and Conquering Heart for Women. The book, written by Yuswohady, Dyah Hasto Palupi, and Teguh Sri Pambudi This includes 40 cases have ever faced MTG during their work in a business that targets women. The three specialist authors of this marketing problem MTG finally pursing success in 5 points. The five points is called The Diamond Model of Womanology.

The Diamond Model of Womanology it is;
1. Connection
In launching the book that coincides with the peak of the celebration of 40 years MTG Beautifying Indonesia at the Jakarta Convention Center, Tuesday (09/28/2010), Yuswohady explains, “Women do not just go shopping to buy, but also to establish a connection.” In some specific product categories, brands used women as a tool for self-expression. Women looking for similarities in the products he wants to buy. Get up connection, make a woman have a relationship with the brand and build connections with fellow subscribers.

2. Care
“Women like to be liked and loved, then, be a playboy!” Yuswohady said. According to him, women want to be heard, cared for, and understandable. As much as possible to fulfill the needs of female customers before they ask. It’s good to keep abreast of trends to meet customer desires. Continue to innovate to follow what she wishes

3. Value
Women want to pay a little, but gain a lot. Women are the creatures who value oriented. Not surprisingly, women love to bargain. Women want to get the benefits of the product as much as possible. He would carefully conduct research or surveys on the quality of a product before making a purchase. He also like to seek recommendations from fellow consumers female. Not to mention the many media that provide product knowledge, consumers became more intelligent.

4. Empathy
“Empathy has become something that is increasingly important in building a brand (brand-building), why? Know Oprah Winfrey? Women’s richest in the world is to build a brand in its own name which made him liked by anyone, he was known as a person who has empathy beyond usual. When you reach a point high enough and able to share with others, share it. Take the programs CSR (Corporate Social Responsibility) to build the empathy of the customer.

5. Trust
In his book, the authors write, “Because of the importance of consumer trust for women, we dare say, ‘marketing to a woman is about winning her trust’. Trust is the source of the mutual understanding, mutual love, mutual care, mutual giving, and mutual commitment between female consumers and the brand. “

As we know, the relationship is too close, like pairs or related blood are quite complicated. However, it is even harder if the one person, you are connected in two roles simultaneously.

Most family businesses began to emerge after World War II, which means, in the near future, it would take ownership change, from the father or grandfather to the younger generation. In the transition period, many families and business owners will wrestle with issues such as transfer of power, build leadership, and prepare the next generation to become management. So there is no misunderstanding between you and your family while running a business, check tips from Joanna L. Krotz, Microsoft Small Business Kit author of the following:

1. Clear expectations and keep good company.
Family firms most often get into trouble because the owner can not distinguish between what can be tolerated for the family and what can be understood by the family. Participation in the family based on the infinite love. If you make a mistake, the family still can not forgive you.

While in business, a person’s involvement should be based on the success, ability, and according to standards. If you do wrong, there will be a price to pay. To prevent confusion and the failure of the trip, make sure each family member know exactly what capacity. Describe the responsibilities, the job parameters, objectives, and what will be evaluated. Do not assume that your brother can read your mind.

More important again, make sure that when evaluating the performance, everything is based on professional standards, rather than tolerance family. When you’re going to reprimand those employees as well as your brother, give feedback in a professional tone.

2. Make sure names are meaningful positions
There are certain families who hire his brother for the job that is high enough. Managers, directors, and others. Sometimes, these positions are given only by a sense of “good baseball.” In fact, such strategic positions need people who do have the competence. If you choose the origin of man, might make the company lose money because of wrong decisions and eventually spread to everywhere.

3. Compensation and transparent human resources policies
Generally, in a family business, the labor that has no blood relationship will feel as “second class citizens” in the company. No one will say clearly that, however, staff who are not family members understand that promotions and higher salaries are destined only for those who have blood relations.

When things like this happen, could-be employees who are not members of the family feel better and not have to try doing it half-hearted job. Try to think of ways how the employees who are not family members can feel appreciated. Some business owners try to avoid misunderstandings with the announcement early on in front, that there promotions for those who are not members of the family. Every business owner should be able to create an atmosphere of equality, in order to avoid an unnecessary sense of jealousy.

4. Save work in the office, and family problems at home
It may seem very tempting to mix the issues of personal and work problems. However, it would be wise if you could share where the issue where the issue of personal and professional. When there is a family member who talked about family matters at the office, try to hold back and ask her to hold talks until after office hours. So did the opposite. Do not be goaded, because emotion and appraisal can be very disturbed when the two things are mixed.

5. Help from outside
Career consultants, specialists, and many other professions that can help you deal with problems that might come to disturb your family’s company. You can ask advice for complex issues, such as firing members of the family, build a bridge between family values and business practices, and others. We recommend that an outsider is not a lawyer or accountant.

Keep Talking
Communication, as we know, is crucial. Communication should be running smoothly, consistent, and meaningful. This is very important to keep the business running according to its path. Communication is the key to resolve the issue before it all fall apart. Family meeting each week will be a good opportunity for everyone who joined in the company talk about things outside of work in an environment that did not threaten.

Clarity: The first thing before starting your business is having a clear mind about everything that is needed. Having a clear view on the company’s mission and really know what you want. Ask yourself .. is this what I want to give to my customers? If you have clarity about this, then you will surely achieve success.

Actions must be / inconsistent successful business owners will never give up. They always try something new. Because of continuing work in the same way with no surrender they have made the difference between failure and success. They always learn many things, try new things more and last longer

Constraints: Identify the limiting factors in your company and deal with them. If you identify any limiting factor in your business and solve them, then you will accelerate the speed to reach your business goals.

Courage: All activities of your company depends on your courage. It takes courage to take the uncertainty in the company to generate profits. It is the courage to take the first steps that make a difference. It’s all about starting a new business without any guarantee that it will succeed. You must first have the courage to start working on your business idea even though you know that you will experience many problems, difficulties and temporary failures.

Creativity: You must be a person who can find something faster, better, cheaper and way easier to run your company. This is important because the success of any business involving innovation. Innovation is about solving your business problems. You should always focus on solutions rather than problems. By focusing on finding solutions related to the low profit and sales that a bit, then you will be able to find a technique that is more easily about how to solve the problem, not the other is by innovation.

Competence: You should be able to provide quality business services and acceptable. This can be achieved by dedicating your energy. Make activity a very good performance from the company to be your primary goal. Employees with the right expertise in your business will ensure that your business is competent.

If you are competent then the business will have a good reputation [defined as how your company is known by the customer. Reputation is about the quality of products and services you offer and the quality of the people who you have been used to provide services and goods that also interact with your customers.

Concentration: concentrate on your business idea by sticking him to succeed. Stay focused with doing things from this business. Make a well-planned schedule of the various task. This will make you do things in a way that organized well.

Entrepreneurs build not just talking about access to finance. Entrepreneurial spirit and character need to be built early, though later applications through a variety of ways besides being a businessperson or social entrepreneur, for example.

Have the tenacity, ready to face challenges, smart in the circumstances and opportunities, creatively, to think more open and less compartmentalized compartmentalized, or think out of the box, are some of the most prominent entrepreneurial character. Anyone can have an entrepreneurial character like this.

Education of entrepreneur which is part of the CSF program concept was built 20 years ago in America and adapted in each country. In Indonesia, activities that focus on education was held since eight years ago to build a robust entrepreneurial character.

Soul or character of entrepreneurship needed because the world continues to grow. In the era of globalization in the future, young children need to have the entrepreneurial spirit like this.